Digital Advertising Opportunities

Metrics

4,500,000

25,000,000

* Omniture SiteCatalyst, Spring 2009

Demographics

Nielsen Online @Plan, Spring 2009

Targeting

State/Province, Area Code, Metropolitan Statistical Area (MSA), Designated Market Area (DMA), City, Postal Code, Country, Continent, Site Sections, Site Pages, Date Range, Day of Week, Time of Day, Operating System, Browser, Bandwidth

Specifications

We follow the guidelines and best practices of the Interactive Advertising Bureau.

We accept creative files in the following formats:

• Graphics Interchange Format (GIF)
• Joint Photographic Experts Group (JPG)
• Shockwave Flash (SWF)

We accept creative tags from the following vendors:
Ad4Ever, Adinterax, Atlas DMT, Bluestreak, CheckM8, Centrport, DoubleClick, Dynamic Logic, Enliven, EyeBlaster, EyeReturn, EyeWonder, Interpolls, Kaon, Klipmart, Mediaplex, OAS JX, Poindexter, Pointroll, TangoZebra, Unicast, United Virtualities, ValueClick, Vendaria, Viewpoint

• Total runtime may not exceed 15 seconds
• Playback may not exceed 2 looping cycles
• Frame rate is set at 12 fps
• Rapid flashing or shaking is not permitted
• Must feature play, pause, and stop controls
• Must be user-initiated by a click
• Ads that feature audio must contain a mute control
• Must be user-initiated
• Must feature an "X" that closes the ad
• All Flash creatives must contain a clickable flash object
• The following ActionScript should be attached to the object in place of a specific URL:
  on(release){
  getURL(clickTAG,"_blank");
  }
  
• Ads must be distinguishable from editorial content
• Advertiser is responsible for all rich media fees
• Advertisers are held accountable for all ad content

We reserve the right to suspend and/or terminate advertising campaigns that do not follow our guidelines. Rates and standards are subject to change without advance notice.

Please notify us of violations of our interactive advertising standards.