The Washington Times - July 31, 2008, 11:24AM



The reviews from editorial pages for John McCain’s new celebrity ad are not particularly kind, but then again, if McCain was going down this route he was not looking for their approval.

Maybe a better judge of McCain’s new Britney-Paris-Barack ad is the coverage it received outside of the usual newspaper and news Web site crowd. In other words, if you want to tell voters likely to be swayed by celebrity not to be swayed by celebrity, get your message on celebrity-culture Web sites.

So in that vein, here’s a really, really short but broad list of sites that posted on the ad: MTV and VH1, People and Us magazines, and TMZ, where the McCain attack earned this headline: “Obama Dodgy on McCain’s Brit Slinging.”

It’s worth making the point that Obama’s campaign has drawn new young voters into the process — exactly the sort of folks who might be reading blogs and celebrity magazines rather than newspapers.

Here’s the Democratic National Committee’s response Web ad.

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Stephen Dinan, national political correspondent, The Washington Times