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Obama campaign reveals new slogan, passes on Biden suggestion

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Obama campaign officials ignored the advice of Vice President Joseph R. Biden Jr., when they unveiled the campaign’s new slogan Monday: “Forward.”

Mr. Biden has suggested repeatedly that the campaign’s new bumper sticker should say, “Osama bin Laden is dead and General Motors is alive.” Instead, the one-word slogan is very close to liberal television network MSNBC’s slogan “Lean forward.” Joe Scarborough, host of the network’s “Morning Joe” show, even commented that the Obama campaign was “taking MSNBC’s slogan.”

The new slogan was introduced in a seven-minute campaign video Monday, which will play at Mr. Obama’s first official campaign rallies on Saturday in Virginia and Ohio.

Republican National Committee spokeswoman Kirsten Kukowski tweeted of the Democrats’ new slogan: “Under Obama’s budget, Americans can look #FORWARD to $1.9 trillion in higher taxes.”

The campaign also is using the video to target congressional Republicans, calling them obstructionists of Mr. Obama’s legislative priorities.

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About the Author
Dave Boyer

Dave Boyer

Dave Boyer is a White House correspondent for The Washington Times. A native of Allentown, Pa., Boyer worked for the Philadelphia Inquirer from 2002 to 2011 and also has covered Congress for the Times. He is a graduate of Penn State University. Boyer can be reached at

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