Two of American folklore’s towering icons are set to visit a suitably large shopping center this weekend to promote the Minnesota health exchange tied to Obamacare.
Large statues of Paul Bunyan and Babe the Blue Ox will be at the Mall of America’s rotunda for 14 hours on Saturday to greet shoppers and let people know about MNSure, an online portal where state residents can shop for private health plans on the individual market — often with the help of government subsidies.
The folk heroes are often portrayed as giants, and the four-floor mall in Bloomington, Minn., has long attracted visitors because of its sheer size and indoor theme park.
An exchange spokeswoman said people familiar with MNSure’s advertising campaign had been asking for a photo-op with the folk figures.
“Shoppers are encouraged to snap photos with Paul and Babe, and to bring their questions about how MNsure can help them find quality health plans at a fair price; questions about finding in-person help with enrollment, coverage options, and more,” the exchange said in a press release.