The Washington Times - January 16, 2013, 08:42AM

The White House hit back strongly Wednesday against a new ad from the National Rifle Association that invokes President Obama’s daughters and criticizes him for not fully backing more armed guards in schools, labeling such an attack “repugnant and cowardly.”

The NRA ad labeled Mr. Obama an “elite hypocrite” for sending his daughters to a school with armed guards while expressing skepticism about adding them to schools.

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“Are the president’s kids more important than yours?” a foreboding voice asks at the start of the 35-second spot. “Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school?”

“Most Americans agree that a president’s children should not be used as pawns in a political fight,” White House press secretary Jay Carney said in response. “But to go so far as to make the safety of the president’s children the subject of an attack ad is repugnant and cowardly.”

In a recent “Meet the Press” interview, Mr. Obama said he was “skeptical” that the only answer is putting more guns in schools.

“And I think the vast majority of the American people are skeptical that that somehow is going to solve our problem,” he said.

In a statement to NBC News, an NRA spokesman said that whoever thinks the ad is about Mr. Obama’s children is missing the point or trying to change the subject.

“This ad is about keeping our children safe,” spokesman Andrew Arulanandam said. “And the president said he was skeptical about the NRA proposal to put policemen in all schools in this country. Yet he and his family are beneficiaries of multiple law enforcement officers surrounding them 24 hours a day.”