To the likely consternation of newspaper executives everywhere, television is the main source of news about current events for 55 percent of Americans, a new poll from Gallup said on Monday.
Twenty-one percent say the Internet is their source of choice, compared to 9 percent for newspapers or other print publications and 6 percent who say radio.
Twenty-six percent say they watch “television” or “TV news”; Fox News and CNN are named specifically by 8 percent and 7 percent, respectively. No other channel — cable or broadcast — is mentioned by more than 1 percent of Americans.
“If the current media preferences of young adults are any indicator of the future, the data offer good news for TV, but bad news for print media,” Gallup’s Lydia Saad wrote. “Half of adults aged 18 to 29 and half aged 30 to 49 identify television as their main source of news. This is nearly double the rate for the Internet even among these more tech-savvy populations.”
Ms. Saad wrote that this is the first time Gallup has measured Americans’ media habits with this open-ended question (“What would you say is your main source of news about current events in the U.S.. and around the world?”). However, in 1957, Gallup asked, “If you had to give up one of these — radio, television, the newspaper, or magazines — which one would be hardest for you to give up?”
Forty-five percent said television, 27 percent said newspapers, 21 percent said radio and 4 percent said magazines.
The poll is based on telephone interviews conducted June 20-24 with a random sample of 2,048 adults and has a margin of error of 3 percentage points.