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OFA launches major Obamacare ad campaign

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Organizing for Action, the nonprofit group born out of President Obama’s re-election campaign, is starting a seven-figure ad buy to promote Mr. Obama’s health care overhaul, Politico reported Monday.

The campaign comes as the administration faces a crucial stretch in the coming months to implement crucial aspects of the law, as skepticism from the American public about its benefits remains relatively high.


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The ad touts benefits Americans are already seeing, such as increased benefits for seniors, insurance company rebates and tax credits for small businesses.

“Better coverage and lower costs,” the 30-second spot concludes. “That’s what Obamacare means for them.”

 

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