The Washington Times - June 25, 2013, 12:23PM

A representative of Eva Longoria, John Legend and other Hollywood stars says that he’s in talks with the Obama administration on helping promote the president’s health care overhaul — and that his clients are “looking at ways to be involved.”

“I think the White House is very wise to identify partners to help market the Affordable Care Act,” Trevor Neilson, the president of Global Philanthropy Group, told The Hill Tuesday. “Just like any good product, when people are aware of the many benefits it provides, there will be increased demand.”

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As part of its push to promote the law, the administration also revealed this week that it has asked the National Football League to advertise insurance options as the government rolls out a glossy new website and a 24-hour call center to clear up confusion about the law.

President Obama and his political allies are furiously touting the Affordable Care Act less than 100 days until October, when state-by-state health “exchanges” will start to enroll Americans without employer-based health insurance. Qualified customers will be able to buy health plans through the help of government subsidies so they are covered as of Jan. 1.