The Washington Times - October 11, 2013, 05:52PM

Former Pennsylvania Sen. Rick Santorum teased the crowd gathered here Friday for the Values Voters Summit with the idea that he is considering another bid for the White House.

Mr. Santorum, said that conservatives must be smarter about how they communicate their message and make sure that they pick “authentic” messengers who will stand firm for their values.


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“We have the truth, why are we playing defense?” Mr. Santorum said. “I don’t want to hear anybody here apologize for standing up for the truth, apologize for standing up for the dignity of life, the sanctity of marriage, the centrality of family.”

Mr. Santorum said the party has erred by picking presidential candidates who say they are for those things, but don’t advocate for them on the stump.

He said he is an “authentic” conservative and acknowledged that he thinks “every now and then” about running for president again, sparking applause from the crowd.

Mr. Santorum finished second to Mitt Romney in the 2012 GOP presidential race and has since been named as the CEO of Echo Light Studios, which produces faith-based family films.

Those in attendance were given a sneak peak of the group’s latest film “The Christmas Candle,” which is based on book by Texas preacher and author Max Lucado about a 19th century English countryside legend claiming that an angel comes to call on a local candlemaker every 25 years, and a miracle occurs.

Mr. Santorum said the movie business is just one of the fronts in the messaging wars with Democrats and that as a leader he is interested in shaping, not following, the polls.

“People said, ‘Are you getting out of politics? You know, why is a politician involved in Hollywood?’” Mr. Santorum said. “My response to that is, if liberal actors and producers can get involved in politics then conservative politicians can get involved in Hollywood.”