The Washington Times - September 9, 2013, 02:31PM

President Obama’s top health official traveled to New Jersey on Monday to highlight pharmacies’ efforts to explain the new health care law to their customers.

Health and Human Services Secretary Kathleen Sebelius met with officials from Rite Aid in Hoboken, N.J., to highlight the company’s decision to put licensed insurance agents at nearly 2,000 of its pharmacies nationwide to help consumers understand the Affordable Care Act.

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The company said the agents will offer free consultations to help customers compare plans on state-based insurance markets. On the markets, or “exchanges,” Americans without employer-based coverage can buy a plan in the individual market, often with the help of government subsidies.


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The independent agents will be available at Rite Aid pharmacies for up to 12 hours per week but may be prohibited in by some states’ market restrictions, such as in Rhode Island, Vermont and Massachusetts, according to Rite Aid.


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“Since Americans trust their pharmacists for tell-it-like-it-is advice about their health, America’s pharmacies have a special role in these efforts,” Mrs. Sebelius said in a blog post. “And it’s a role that Rite Aid and other pharmacies are embracing.”


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Mrs. Sebelius said Thrift White Pharmacy, BI-LO Pharmacy, Winn-Dixie Pharmacy, SoloHealth, StayHealthy, and CVS have also agreed to “help out” the administration’s effort to promote Obamacare.


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