Some would say that it’s ironic that Michael Moore would advertise his new film — with a gloriously huge, video-blaring banner — on the website of the patron saint of conservative journalism, Matt Drudge. Let’s leave aside the hypocriscy, for a moment, of advertising a film devoted to destroying capitalism on a website frequented by some of the economic system’s most ardent supporters, not to mention the fact that Mr. Moore is engaging in capitalism by advertising the movie and getting people to pay for it.
What’s most interesting is the way this helps contribute to the idea that Mr. Moore’s new film is some sort of bipartisan effort. It’s an odd meme that has begun to circulate: Because the picture takes aim at Chris Dodd — while portraying George W. Bush as a fearmongering demon and beatifying Barack Obama — some have said this is a unifying effort from the filmmaker. Nothing could be further from the truth.
Mr. Moore goes out of the way to avoid the unpleasant truth that his hated TARP — the multi-billion dollar bank bailout — was initially defeated by righteous conservative populist outrage. Instead, he chooses to focus on a trio of House Democrats who voted agains the bill. Republicans, it seems, are nowhere to be seen in his little melodrama. Except when they’re whipping up fear, of course.
The optics of this advertisement are fascinating. It seems that Mr. Moore has belatedly realized that limiting his audience to half the country is self-defeating: No good capitalist wants to cut half the market off for no good reason. How ironic that he would come to realize that while working on a film whose sole intent is to tear down that same system that has made him a multi-millionaire.