Flat-screen inevitability

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DisplaySearch, the worldwide leader in display market research and consulting, reported in its latest Quarterly Global TV Shipment and Forecast Report that global TV shipments grew 21% Q/Q and 5% Y/Y to 60.8 million units, which brought 2007 total shipments to almost 200 million units worldwide. For the full year in 2007, TV revenues exceeded $100 billion for the first time, with Q4‘07 revenues\ climbing 10% Y/Y and 26% Q/Q to a record $32.9 billion.\ \ \ Also of note, DisplaySearch reported that LCD TV shipments worldwide overtook CRT TV shipments for the first time, after rising 56% Y/Y to a record of more than 28.5 million units or 47% of the world TV market. The strong LCD TV share gains can be attributed to:\ \ \ Share gains in all regions — LCD unit share improved in every region worldwide, including Europe, which had the strongest growth of the quarter. LCD penetration was highest in developed regions, reaching 86% in Japan, 84% in Western Europe and 78% in North America. But the strongest unit growth for LCD was in developing regions, such as Latin America, Asia Pacific, and Middle East & Africa, which combined rose 106% Y/Y, where penetration is low and the opportunity is substantial.\ \ \ Natural replacement for CRT — LCD is the only other technology that extends down in screen size to less than 20”, which makes it a natural replacement to CRT TVs, as consumers upgrade and CRT TV tube capacity shrinks. Current plasma (PDP) TV technology extends down to 32”, but the CRT market is largely below this size, and many regions of the world have limited acceptance of 40”+ screen sizes.
— Mark Kellner, The Washington Times

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