Yes, more can be expected from Intuit’s Quicken Essentials for Mac, a spokeswoman said. After the deadline for the March 3 “On Computers” column in which I — among other media critics — noted a lack of robustness in the new product, I heard from Martha Shaughnessy of AtomicPR, which represents the Quicken product line as well as Aaron Patzer, the Mint.com whiz who now heads Quicken for Intuit:
“The decision in November after acquisition was to get the best possible product out the door, serving the broadest list of needs,” Ms. Shaughnessy wrote. “Everyday functionality and ease-of-use was the key focus, vs. the one-time direct export. The Essentials product is a brand new [item], upon which more robust features like tax export or deeper investment functionality are expected to be built in future releases. Mint.com has its first tax integration this year, and I know Aaron’s very keen on adding to the benefits for consumers of both the personal finance products and tax products.”
I’m still not willing to say the new Mac program is an “essential” buy, despite its very good features and great integration with a reported 12,000 different financial institutions, something I found lacking in rivals iBank and iFinance. However, I am even more optimistic, and other users may be as well.