PICKET:(VIDEO) Axelrod- Big Bird ad not central element of campaign

← return to Water Cooler

“What do you think the Big Bird Spot is? What did you think the campaign consisted of?” The Obama Campaign’s Sr. Adviser asked on Thursday night following the vice presidential debate in Kentucky, when I pointed out that a report from Reuters said that Democrats were concerned about a possible backlash over the campaign’s use of Big Bird in a recent campaign ad.

“We released a spot. We created conversation, and I think we succeeded in what we wanted to do. The spot was on a few comedy shows. It wasn’t in our main rotation,” Axelrod said.

Republican presidential candidate Mitt Romney said at the debate in Denver last week, “I like PBS, I love Big Bird, I actually like you too [PBS’s moderator Jim Lehrer], but I’m going to stop borrowing money from China to pay for things we don’t need.”

Immediately following those remarks, theObama campaign went after Romney for wanting to “kill Big Bird” by proposing to cut the PBS subsidy, the station that is the home to the Sesame Workshop which is the production company for Sesame Street. An ad, featuring Big Bird, was immediately posted. Sesame Workshop requested the video be removed right away:

“During the debates, Mitt Romney told America how he plans to pay for those tax cuts he wants to give America’s wealthiest tax payers… by killing Big Bird! We’ve got to stop this guy. Please donate what you can.”

“The fact of the matter is, much like tonight, when Governor Romney challenged us to pay for his promises and reduce the deficit, the only thing he could come up with was, ‘I’m going to eliminate PBS, Axelrod’ Which was one-one thousandth of one percent of the budget. So, you know, it’s kind of joke and we’ve engendered that discussion. I wouldn’t say that it was a central element of our strategy.”

← return to Water Cooler

About the Author
Kerry Picket

Kerry Picket

Kerry Picket, a former Opinion Blogger/Editor of The Watercooler, was associate producer for the Media Research Center, a content producer for Robin Quivers of "The Howard Stern Show" on Sirius satellite radio and a production assistant and copy writer at MTV.

Latest Stories

Latest Blog Entries

blog comments powered by Disqus
You Might Also Like
  • Maureen McDonnell looks on as her husband, former Virginia Gov. Bob McDonnell, made a statement on Tuesday after the couple was indicted on corruption charges. (associated press)

    PRUDEN: Where have the big-time grifters gone?

  • This photo taken Jan. 9, 2014,  shows New Jersey Gov. Chris Christie gesturing as he answers a question during a news conference  at the Statehouse in Trenton.  Christie will propose extending the public school calendar and lengthening the school day in a speech he hopes will help him rebound from an apparent political payback scheme orchestrated by key aides. The early front-runner for the 2016 Republican presidential nomination will make a case Tuesday Jan. 14, 2014, that children who spend more time in school graduate better prepared academically, according to excerpts of his State of the State address obtained by The Associated Press. (AP Photo/Mel Evans)

    BRUCE: Bombastic arrogance or humble determination? Chris Christie’s choice

  • ** FILE ** Secretary of State Hillary Rodham testifies on Capitol Hill in Washington, Wednesday, Jan. 23, 2013, before the Senate Foreign Relations Committee hearing on the deadly September attack on the U.S. diplomatic mission in Benghazi, Libya, that killed Ambassador J. Chris Stevens and three other Americans. (AP Photo/Pablo Martinez Monsivais, File)

    PRUDEN: The question to haunt the West

  • Illustration by Greg Groesch/The Washington Times

    LAMBRO: Skirting the lane-closure issue

  • Illustration by Linas Garsys/The Washington Times

    LYONS: Benghazi demands a select committee in Congress

  • Happening Now