You are currently viewing the printable version of this entry, to return to the normal page, please click here.

C-SPAN the emerging hipster network: its audience 'trends young'

← return to Water Cooler

C-SPAN first went on the air 34 years ago on Tuesday. And it is of note that viewers of roughly the same age are tuning in to a network where no-frills cameras are trained on lawmakers, policy wonks and pivotal election. Commentary and glitzy package is a minimum.

And therein lies the appeal to the young and restless. The network offers “raw uncut coverage of their political heroes,” says Hart Research pollster Allan Rivlin, who is tracking the growing audience.

Among the 47 million regular C-SPAN viewers, he found that 51 percent are male and 49 percent female; 26 percent are liberal, 31 percent conservative, and 39 percent moderate. Almost half are college graduates.

Viewership is highest, however, among the 18-to-49-year-olds, with 28 percent reporting having watched at least once a week, compared with 19 percent for 50- to 64-year-olds. Twenty-two percent are above age 65.

“This growth in C-SPAN viewership, especially among the youngest groups, is surprising in this time of generalized media fragmentation,” Mr. Rivlin observes. “But it is not so mysterious in that C-SPAN offers the emerging group of information free-agents access to the raw uncut coverage of their political heroes, and sometimes perhaps their villains, they can then share on blogs and social networks.”

Among other things, 43 percent have watched their member of Congress or home state U.S. Senator on C-SPAN. More than a third have written or e-mailed their local lawmaker.Nearly a third report share the network’s videos by uploading or linking them to a Web site.

The survey of 1,229 U.S. adults was conducted Jan. 10-17 and released Tuesday.

← return to Water Cooler

blog comments powered by Disqus
You Might Also Like
  • Maureen McDonnell looks on as her husband, former Virginia Gov. Bob McDonnell, made a statement on Tuesday after the couple was indicted on corruption charges. (associated press)

    PRUDEN: Where have the big-time grifters gone?

  • This photo taken Jan. 9, 2014,  shows New Jersey Gov. Chris Christie gesturing as he answers a question during a news conference  at the Statehouse in Trenton.  Christie will propose extending the public school calendar and lengthening the school day in a speech he hopes will help him rebound from an apparent political payback scheme orchestrated by key aides. The early front-runner for the 2016 Republican presidential nomination will make a case Tuesday Jan. 14, 2014, that children who spend more time in school graduate better prepared academically, according to excerpts of his State of the State address obtained by The Associated Press. (AP Photo/Mel Evans)

    BRUCE: Bombastic arrogance or humble determination? Chris Christie’s choice

  • ** FILE ** Secretary of State Hillary Rodham testifies on Capitol Hill in Washington, Wednesday, Jan. 23, 2013, before the Senate Foreign Relations Committee hearing on the deadly September attack on the U.S. diplomatic mission in Benghazi, Libya, that killed Ambassador J. Chris Stevens and three other Americans. (AP Photo/Pablo Martinez Monsivais, File)

    PRUDEN: The question to haunt the West

  • Illustration by Greg Groesch/The Washington Times

    LAMBRO: Skirting the lane-closure issue

  • Illustration by Linas Garsys/The Washington Times

    LYONS: Benghazi demands a select committee in Congress

  • Happening Now