A few weeks ago, one promotional outreach for Obamacare involved attractive young women parading around in their underwear or athletic shorty-shorts, bearing signs that read “Are you covered?”
Now comes another version:”Brosurance”.
This one is aimed at young males, courtesy of the Colorado Consumer Health Initiative and ProgressNow Colorado. Their collective message:
“Keg stands are crazy. Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it covered. Thanks, Obamacare!”
And so much for gravitas. But it is the young males, in the long run, who will have to pay more for the reinvented healthcare system. Providers might as well get their attention now.