Zadzooks: Toy Fair 2009, Mattel's Mindflex

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Washington Times‘ reporter Joseph Szadkowski covers the 2009 American International Toy Fair. Here’s the first in a series of video segments devoted to the New York City event.

Mattel presented a new game tapping into mental acuity called Mindflex. It uses dry EEG sensor technology and a headset that reads and interprets brainwaves. It is not a cheap Jedi mind trick.

Amazingly Uncle Milton offers a similar product tied to the Star Wars license. More on that later in the week.

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About the Author
Joseph Szadkowski

Joseph Szadkowski

A graduate of Northwestern University with a degree in communications, Joseph Szadkowski has written about popular culture for The Washington Times for the past 17 years. He covers video games, comic books, new media and technology. 


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