** FILE ** In this Oct. 28, 2013, file photo, Apple CEO Tim Cook, holding the new iPad Air, said he remains confident the company can provide the products consumers want. (ASSOCIATED PRESS)

Photo by: Marcio Jose Sanchez

** FILE ** In this Oct. 28, 2013, file photo, Apple CEO Tim Cook, holding the new iPad Air, said he remains confident the company can provide the products consumers want. (ASSOCIATED PRESS)