Joe Namath was glitter and glamour with a movie-star mystique. By leading the New York Jets to a monumental upset of Baltimore in Super Bowl III, he helped transform football into America's favorite spectator sport. (Associated Press)

Joe Namath was glitter and glamour with a movie-star mystique. By leading the New York Jets to a monumental upset of Baltimore in Super Bowl III, he helped transform football into America's favorite spectator sport. (Associated Press)