The character known as The Lorax, voiced by Danny DeVito, is shown in a scene from the animated film, "Dr. Seuss' The Lorax." Universal Pictures has lined up eco-friendly partners that want to latch onto the Lorax's nature-friendly message. (Universal Pictures via Associated Press)

The character known as The Lorax, voiced by Danny DeVito, is shown in a scene from the animated film, "Dr. Seuss' The Lorax." Universal Pictures has lined up eco-friendly partners that want to latch onto the Lorax's nature-friendly message. (Universal Pictures via Associated Press)