** FILE ** In this file photo taken May 6, 2010, the Kindle DX, displaying a page from The New York Times, is demonstrated at a news conference in New York. Online retailer Amazon.com Inc. said Thursday, July 1, 2010, that it is introducing a new version of its higher-end Kindle at a lower price as competition among electric-book readers intensifies. (AP Photo/Mark Lennihan, file)

Photo by: Mark Lennihan

** FILE ** In this file photo taken May 6, 2010, the Kindle DX, displaying a page from The New York Times, is demonstrated at a news conference in New York. Online retailer Amazon.com Inc. said Thursday, July 1, 2010, that it is introducing a new version of its higher-end Kindle at a lower price as competition among electric-book readers intensifies. (AP Photo/Mark Lennihan, file)