**FILE** Jeff Bezos, CEO and founder of Amazon, speaks at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite personal devices, in Santa Monica, Calif., on Sept. 6, 2012. (Associated Press)

Photo by: Reed Saxon

**FILE** Jeff Bezos, CEO and founder of Amazon, speaks at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite personal devices, in Santa Monica, Calif., on Sept. 6, 2012. (Associated Press)