Apple CEO Steve Jobs talks about free protective cases for Apple iPhone 4 users during a news conference, Friday, July 16, 2010, at the company's headquarters in Cupertino, Calif. Apple Inc. (AP Photo/Paul Sakuma)

Photo by: Paul Sakuma

Apple CEO Steve Jobs talks about free protective cases for Apple iPhone 4 users during a news conference, Friday, July 16, 2010, at the company's headquarters in Cupertino, Calif. Apple Inc. (AP Photo/Paul Sakuma)