FILE - In this file photo made May 25, 2010, Amazon.com Inc. CEO and founder Jeff Bezos speaks during the company's shareholders meeting in Seattle. Amazon.com Inc. said Thursday, July 22, 2010, that its second-quarter income jumped, bolstered by shoppers who spent more with the online retailer even as consumer confidence fell overall. (AP Photo/Ted S. Warren, File)

Photo by: Ted S. Warren

FILE - In this file photo made May 25, 2010, Amazon.com Inc. CEO and founder Jeff Bezos speaks during the company's shareholders meeting in Seattle. Amazon.com Inc. said Thursday, July 22, 2010, that its second-quarter income jumped, bolstered by shoppers who spent more with the online retailer even as consumer confidence fell overall. (AP Photo/Ted S. Warren, File)