Santa Claus, portrayed by Brady White, plays on the custom made Pinel & Pinel Arcade PS Trunk system during the unveiling of the Neiman Marcus 2012 Christmas Book in Dallas, Tuesday, Oct. 9, 2012. The fantasy gift arcade is priced for sale at $90,000.  (AP Photo/LM Otero)

Photo by: LM Otero

Santa Claus, portrayed by Brady White, plays on the custom made Pinel & Pinel Arcade PS Trunk system during the unveiling of the Neiman Marcus 2012 Christmas Book in Dallas, Tuesday, Oct. 9, 2012. The fantasy gift arcade is priced for sale at $90,000. (AP Photo/LM Otero)