Basketball player LeBron James shoots a video with his cell phone from the sidelines before an NFL football game between the Dallas Cowboys and Washington Redskins in Landover, Md., on Sunday, Sept. 12, 2010.  (AP Photo/Evan Vucci)

Photo by: Evan Vucci

Basketball player LeBron James shoots a video with his cell phone from the sidelines before an NFL football game between the Dallas Cowboys and Washington Redskins in Landover, Md., on Sunday, Sept. 12, 2010. (AP Photo/Evan Vucci)