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This video frame, provided by Volkswagen of North America, is part of a 15-second commercial. For advertisers, shorter commercials save some money. And research shows they hold on to more viewers than the longer format. (Associated Press)

This video frame, provided by Volkswagen of North America, is part of a 15-second commercial. For advertisers, shorter commercials save some money. And research shows they hold on to more viewers than the longer format. (Associated Press)

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