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Gaviota Azul beach in Cancun, Mexico, is one of the attractions the country hopes will lift it from the world's 10th-most-popular tourism destination to a top-five spot by 2018. "We believe that we can do better," said Gloria Guevara, Mexico's tourism secretary. (Associated Press)

Gaviota Azul beach in Cancun, Mexico, is one of the attractions the country hopes will lift it from the world's 10th-most-popular tourism destination to a top-five spot by 2018. "We believe that we can do better," said Gloria Guevara, Mexico's tourism secretary. (Associated Press)

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