20120813-181805-pic-519072956.jpg - Washington Times
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U.S. gymnast Gabby Douglas performs Aug. 2 on the balance beam during the artistic gymnastics women’s individual all-around competition, for which she won the gold medal. She had 14,358 Facebook followers on July 27 and 540,174 less than two weeks later. Social media built interest in the athletes and their events. (Associated Press)

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