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News of Tumblr's sale to Yahoo Inc. scrolls on a Times Square ticker in New York City on Monday. Yahoo announced it will purchase Tumblr for about $1.1 billion and pledged to take a hands-off approach to the popular social media startup. (Associated Press)

News of Tumblr's sale to Yahoo Inc. scrolls on a Times Square ticker in New York City on Monday. Yahoo announced it will purchase Tumblr for about $1.1 billion and pledged to take a hands-off approach to the popular social media startup. (Associated Press)

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