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FILE - In this Sunday, Feb. 5, 2012, file photo, New York Giants fan Brian Poarch, of Greenville, S.C., watches the broadcast of the NFL football Super Bowl between the Giants and the New England Patriots, in a midtown Manhattan bar in New York. The number of those tweeting during the super bowl grows each year,  the blackout in 2013's game had a lot of fans and advertisers chirping on social media. (AP Photo/John Minchillo, File)

FILE - In this Sunday, Feb. 5, 2012, file photo, New York Giants fan Brian Poarch, of Greenville, S.C., watches the broadcast of the NFL football Super Bowl between the Giants and the New England Patriots, in a midtown Manhattan bar in New York. The number of those tweeting during the super bowl grows each year, the blackout in 2013's game had a lot of fans and advertisers chirping on social media. (AP Photo/John Minchillo, File)

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