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New York Jets head coach Rex Ryan, left, hands out free ice cream from a truck Friday, Jan. 31, 2014 on Broadway in New York. Ryan was taking part in an "Embrace the Cold" promotion by the New Era Cap Company to promote their Super Bowl merchandise. The Seattle Seahawks will play the Broncos Sunday in the NFL Super Bowl XLVIII football game in East Rutherford, N.J. (AP Photo/Ted S. Warren)

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