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Photo by: Chris O'Meara

Ashley Hentze, left, of Lakeland, Fla., gets help signing up for health care from Kristen Nash, a volunteer with Enroll America, a private, non-profit organization running a grassroots campaign to encourage people to sign up for health care, Tuesday, Oct. 1, 2013, Tampa, Fla. After months of build up, Florida residents can start shopping for health insurance on government-run online marketplaces as the key component of President Barack Obama's signature health care law. (AP Photo/Chris O'Meara)

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