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Photo by: J Pat Carter

Alexis DeJoria watches as her crew works on her race car in Jupiter, Fla. on Jan, 20, 2012. She is a tattooed mom, an heiress to a billion-dollar empire, and she has been drag racing competitively since 2005. DeJoria, 34, is a ranked National Hot Rod Association driver and the second woman to win a National event in funny car. (AP Photo/J Pat Carter)

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