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Photo by: PAUL BEATY

FILE - In this Sept. 13, 2012 file photo, Chicago Bulls player Derrick Rose looks on during a press conference while unveiling his new shoe the Adidas D Rose 3 in Chicago. With Rose out for the season, industry experts say Adidas may need to rethink its NBA marketing campaign centered on the Chicago Bulls star. An Adidas spokeswoman says the sports apparel giant's plans remain unchanged "at this time" and will be updated as needed. (AP Photo/Paul Beaty, File)

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