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Photo by: Jae Hong

FILE - This July 15, 2012 file photo shows the Olympic rings displayed outside the basketball arena in the Olympic Park before the start of the 2012 Summer Olympics in London. The Summer Olympics opening ceremony takes place Friday, but the first of 5,535 hours that NBC is showing of the games begins Wednesday with qualifying rounds in women's soccer. With so many different options, viewers need a road map to make sense of it all. NBC is promising that every competition in London will be available to U.S. consumers live, with the bulk of them seen online. (AP Photo/Jae Hong, file)

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