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A March 13, 2010 photo shows people boarding a Southwest Airlines jet at Burbank, Calif., Airport. Southwest Airlines is revamping its frequent-flier program with changes designed to nudge customers into buying higher-priced tickets by letting them earn bonus flights faster. (AP Photo/Paul Sakuma)
Photo by: Paul Sakuma
A March 13, 2010 photo shows people boarding a Southwest Airlines jet at Burbank, Calif., Airport. Southwest Airlines is revamping its frequent-flier program with changes designed to nudge customers into buying higher-priced tickets by letting them earn bonus flights faster. (AP Photo/Paul Sakuma)

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