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Photo by: Parker Michels-Boyce

From left, Mark Pugh, Frankie and Pam Davis, and Jamie Pugh look over the discounts that await them when Best Buy's doors open at midnight, at the Wards Crossing Shopping Center in Lynchburg, Va., Thursday, Nov. 24, 2011. Mark Pugh was first in line at Best Buy, arriving at 5:15 a.m., beating the next arrivals by about 15 minutes. This weekend, many stores will for the first time use midnight openings along with the usual bevy of deals as they try to lure consumers, whose appetite for good-buys has been increasing since the Great Recession. (AP Photo/News & Daily Advance, Parker Michels-Boyce)

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