- The Washington Times - Monday, June 18, 2001

The D.C. Lottery advertising account is up for grabs again.
The D.C. agency has received proposals from five advertising firms that want the account. The proposals were due June 13, after a 14-day extension, says Bob Hainey, a spokesman for the Lottery.
Currently the Kamber Group in Washington and HR Communications in Reston each has a one-year contract with the D.C. Lottery. The accounts, which are worth just under $1 million each, expire Sept. 30. The two agencies won the accounts after the D.C. Lottery terminated its two-year relationship with Abramson Labus Van De Velde.
This time around the Lottery account will be awarded to one agency, Mr. Hainey says, but he would not disclose the billings or the five participating agencies.
It's not clear when the account will be awarded considering it has to be approved by the city council, the mayor and the control board.
Mr. Hainey says one of the focuses of a new advertising campaign will be how much the Lottery contributes to the city financially and pays back to its players.
Next year, the agency will celebrate its 20th year. Since its existence the Lottery has given more than $1 billion to the city's general fund and has awarded its players more than $1.5 billion, Mr. Hainey says.
"That's a major milestone for the D.C. Lottery," he says.

Spending grows slowly

Advertising spending is expected to grow a slim 2.5 percent in the United States this year, its slowest increase in a decade.
The latest estimate from Robert Coen, the ad industry's most prominent spending forecaster at Universal McCann, was less than half the 5.8 percent growth he predicted six months ago and well below last year's 9.6 percent rise.
Mr. Coen says the unexpectedly steep economic slowdown had driven many advertisers to cut back their spending plans.
He also says spending by dot-com advertisers has fallen more sharply than expected in part because so many of the former big spenders are no longer in business.

Focusing on Tech

Three technology-focused public relations practices in the Washington area have joined forces forming the Weber Group.
The technology practices of the Weber Group's Arlington office, Weber Shandwick Worldwide's D.C. office and Powell Tate have been combined to form the new group. The Washington office is only the result of the technology and telecommunications practices of the existing firms.
The merged team, made up of 24 professionals, is based in the District. By combining operations, the agency had to terminate five positions on the administration and junior account levels, says Ben Boyd, executive vice president and director of the Weber Group's Washington office.
The firm will have about $6 million in revenue this year, Mr. Boyd says. Clients include Adobe, Aether Systems, CoreExpress, Headstrong and SilentRunner.

New wins

The Dan Rosenthal Co., based in Bethesda, has been hired by Long & Foster Real Estate to create a television and radio campaign to kick off a new service aimed at consumers. The campaign will break in the fall.
Strategic Communications Group, based in Silver Spring, is developing a public relations program for mPortal, a Vienna-based mobile infrastructure solutions company.
Donna De Marco can be reached at 202/636-4884. Advertising & Marketing runs every other week.

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