- The Washington Times - Monday, September 24, 2001

Red Cross fund raiser has new responsibility

Michael Farley, on Aug. 15, was named to what is now one of the most important jobs in America.

He is the new vice president for chapter fund raising for the American Red Cross.

Mr. Farley, 52, has extensive experience with nonprofit organizations and has been with the Red Cross since 1995. In normal circumstances, his job would entail soliciting gifts for fund raising and building relationships with donors. He is still involved that, but with the Sept. 11 terrorist attacks, he has taken on new responsibilities.

"We need to communicate the extent and scope of the work we are doing for the communities affected by the catastrophes," he says. "It's different from the way we experience an episodic disaster, like a tornado or a hurricane."

The Red Cross is now helping families affected by the attacks with such things as funeral expenses and administering to the families' spiritual and mental health needs, if requested.

"Many families lost their breadwinners, and we need to help the survivors out," he says. "It's not new services, but new demands."

Even prior to the terrorist attacks, Skip Seitz, senior vice president for Integrated Growth and Development, says the demand for the Red Cross was at an all-time high, and says that Mr. Farley's expertise will greatly help the nonprofit organization meet its financial goals.

"As the public demand for services increases, Red Cross chapters and the organization as a whole must generate the funds necessary to meet and exceed the needs of our communities," he says. "Michael brings exceptional experience in fund raising and organizational management that is critical to cultivating relationships and fostering financial growth to support the future needs of the organization."

Mr. Farley says he fell into fund raising "it was a requirement I needed to take for other things I was trained to do," he says. Previously, he had been director of major gifts for the University of Missouri-St. Louis. He holds a master's degree from St. Louis University in urban affairs and political science.

Mr. Farley is married and currently lives in the District. His wife, MaryAnn, and daughter, Anna, remain in St. Louis, but will relocate to the District when Anna completes school.

Kate Royce

ADVERTISING, MARKETING & PUBLIC RELATIONS

• Davis & Co., with offices in the District and Virginia Beach, appointed Robin McPherson senior art director. Ms. McPherson was an art director at Baker, Campbell, Farley and Mansfield.

Southard Davis joined Davis & Co. as an account executive. Previously, Ms. Davis was an account executive in the D.C. office of FitzGerald Communications Inc.

Michelle Larkin joined Davis & Co. as traffic manager and creative assistant. Most recently, Ms. Larkin comes from Regent University, where she was director of research with the office of development.

Mindy Judah, accounting assistant, will assume responsibility for management of vendor payments. Ms. Judah worked at Greenbrier Oldsmobile before joining Davis & Co.

• Brett Kay joined the D.C.-based health care public relations agency Garrett, Yu Hussein, McCabe & Reis (GYMR) as an account executive. Before joining GYMR, Mr. Kay served as the director for food and health policy at the National Consumers League.

• Kelly Rein joined MGH in Baltimore as junior media buyer. Previously, Ms. Rein worked at McCann Erickson in New York.

ASSOCIATIONS, GOVERNMENT & NONPROFITS

• Thomas W. Morris III, president of Morris Associates Inc., a D.C.-based company specializing in outplacement, coaching, training and development, has been elected to the Board of Governors of the International Board for Career Management Certification.

• The Humane Society of the United States (HSUS) named Michael Appleby vice president of the organization's Farm Animals and Sustainable Agriculture Section. Before joining the HSUS, Mr. Appleby was senior lecturer in Applied Ethnology at the Institute of Ecology and Resource Management, University of Edinburgh, Scotland.

• The Hotel Electronic Distribution Network Association, Alexandria, appointed Ellen Galant executive director. Most recently, Ms. Galant served as director of affiliate services for the Data Interchange Standards Association.

• Dennis Dollar was named chairman of the National Credit Union Administration (NCUA). He has served on the NCUA board since 1997 and was designated acting chairman of the agency in February.

• Leland Swenson, president of the National Farmers Union, was appointed to the Agriculture Policy Advisory Committee for Trade.

• COLA, a national health care accreditation organization, welcomed Ricky L. Reaves, a representative of the College of American Pathologists; Veronica Santilli, a representative of the American Medical Association; and Donna Sweet, a representative of the American College of Physicians-American Society of Internal Medicine, to the COLA board of directors.

EDUCATION

• Michelle Morton-Schoeffel, president and chief executive officer of Pacific American Securities LLC, and Barbara Casey Ruffino, a senior executive of Insight Health Solutions Inc., were elected to serve six-year terms on the Hood College Board of Trustees in Frederick.

Leslie W. Fitzgerald, a retired director of book clubs for McGraw-Hill Inc., was re-elected for another six-year term, having served as a Hood board member since 1995.[p

]HIGH TECHNOLOGY & TELECOMMUNICATIONS

American Management Systems Inc., Fairfax, elected Alfred T. Mockett chairman and chief executive officer. Mr. Mockett, former chief executive officer of BT Ignite, replaces William M. Purdy, interim chief executive officer and president. Mr. Purdy will continue as president and was designated chief operating officer.

• Optinel Systems, Elkridge, Md., appointed Roger Bailey director of business development. Mr. Bailey joined Optinel Systems from Alcatel Optronics, where he served as business development director for North America.

HOSPITALITY

• Billy Casper Golf (BCG), headquartered in Vienna, appointed Jill Headley director of marketing. Ms. Headley joined BCG from OnePage Inc., where she directed the software company's marketing strategy formulation.

LEGAL

• W. Shore Robertson of Warrenton, retired chief judge of the 20th Judicial Circuit Court, joined the McCammon Group as a member. The McCammon Group, based in Richmond, provides mediation and arbitration services throughout Virginia.

• John Barker joined the D.C. office of Arnold & Porter as of counsel. Mr. Barker joined Arnold & Porter from the U.S. Department of State, where he was deputy assistant secretary for nonproliferation controls.

• Goodwin Procter LLP elected David L. Permut, litigation department, and Margo H.K. Tank, corporate department, to partnership in the firm's D.C. office.

• Former Acting Secretary of the Army and Assistant Secretary of the Army for Civil Works Joseph Westphal joined the D.C. office of Patton Boggs LLP as senior public policy adviser.

PROFESSIONAL SERVICES

• The Vienna accounting and business consulting firm Andersen admitted Herb Engert to partnership. Mr. Engert serves in the firm's assurance practice, focusing on the communications and technology industries.

• Michael Specht joined Wallman Strategic Consulting LLC in the District to create and lead the emerging communications technology group. Previously, Mr. Specht served as vice president of strategic planning for Juice Networks.

REAL ESTATE

• Cathy Delcoco, senior vice president of corporate services in the Tysons Corner office of CB Richard Ellis, was appointed to serve as a member of the CB Richard Ellis Corporate Board of Directors.

• John S. Zeigler joined Renaissance, a home builder based in Reston, as director of land acquisition. Mr. Zeigler previously served as director of land acquisition for the Airston Group.

• Pulte Homes, Fairfax, promoted Stephen Johnson to general sales manager. Mr. Johnson was most recently Pulte's community sales manager at Westmarket, in Haymarket.

• Jane Mellenkamp joined JBG Rosenfeld Retail (JBGR), Bethesda, as a senior manager and Jennifer Brown as an administrative assistant. Prior to joining JBGR, Ms. Mellenkamp was a property manager with First Washington Realty. Ms. Brown joined JBGR from Apartment Investment & Management Co., where she worked in the company's account department.

• Alan Gastrock joined Beazer Homes, Chantilly, as new homes sales consultant at Governor's Hill in Alexandria. Previously, Mr. Gastrock was sales manager with Toll Brothers.

Teresa Lahm represents Beazer Homes as a new homes sales consultant at Southbridge in Prince William. Most recently, Ms. Lahm was a sales manager for Richmond American Homes.

Steve Goudy is the new homes sales consultant at Spring Lakes in Leesburg. Prior to joining Beazer, Mr. Goudy was an operations manager for Lifetime Fitness.

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