- The Washington Times - Thursday, February 13, 2003

High technology has seeped into Valentine's Day this year with the release of the "Hollywood Greeting," the first digital video disc card made especially for sweethearts.
The popular Italian love song "Con Te Partiro" by Andrea Boccelli sets the mood for this short DVD compilation, which features clips from more than 20 love scenes in Hollywood films.
"This is the ultimate way to say 'I love you' with the power of great movie moments," said Gary Shank, the product's producer and general manager for FlixMix.
The traditional paper card and box of chocolates bought at the drugstore will pale in comparison with something as new as the FlixMix card at least, that is what its makers are hoping.
Talking with people around the country about this digital-age way to show affection yielded a variety of responses.
"It seems a little impersonal," said Terri Rainville of Aurora, Ill. "It is so modern technology; like, what will they think of next? I prefer something more personal, something from his heart."
Sean Sawatzky of Siloam Springs, Ark., doubts his wife would be thrilled with the card.
"She'd probably think I was kidding at first," he said. "Once I set it up so she could view it, she might think it was a nice thought, but I doubt it would be what she was hoping for."
The idea of the DVD valentine enchants the technology-savvy set in particular.
"It is like technological perfume and is the scent of romance when you put it on," said Carleton Kendrick, a licensed psychotherapist and analyst for FamilyEducation.com. "I see it almost as foreplay."
Women, because of the way they are wired, may be especially captivated by the card, said clinical psychologist Patricia Farrell.
"It's visual, romantic and is something you can pop into the DVD player whenever you want a quick boost and a reaffirmation of someone's love for you," she said.
The DVD is marketed for men to buy for women, Mr. Shank said, but just as many women as men are buying the card.
The market for DVD cards could expand if companies personalize the products by allowing consumers to select their own movies for the compilation or include personal pictures, Mr. Kendrick said.
The "Hollywood Greeting" is more lasting than paper cards, which can fade or discolor, Mr. Kendrick said, though he is quick to point out that DVD cards will be simply an alternative or a supplement for consumers and not a replacement for traditional paper cards.
The company also has created DVD cards for Mother's Day, Christmas and Hanukkah, as well as cards to congratulate new parents or newlyweds. The Mother's Day card will feature the Bette Midler song "Wind Beneath my Wings."
The "Hollywood Greeting" is priced at $7.95 and can be purchased at Wal-Mart, Kmart, participating Hallmark stores and some video retailers.

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