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Hispanic leaders are telling Democratic officials that Hispanics are no longer part of the party's political base because President Bush and the Republicans have made inroads into the nation's largest minority voting bloc.
In closed-door Democratic strategy meetings to plan for the elections next year, Hispanic leaders and pollsters have painted a picture of declining Hispanic support for the Democrats, warning party officials that if they do not reach out more aggressively to this pivotal group, Republicans likely will make further gains in the 2004 elections.
"If we don't do that and don't do that now, the Democrats will not enjoy additional support from the Latino community because what has happened is that, even though Bush has lost some support this year, most of that support has gone to the undecided column," said Maria Cardona, who heads up a Democratic drive to rebuild political and cultural connections with Hispanic voters.
"We can no longer be considered a base vote" for the Democrats. "If they don't follow up, they risk losing additional [Hispanic] support to the Republicans," she said in an interview. "Democrats cannot take Latinos for granted, or they will suffer the consequences. Democratic support among Latinos has been trimmed."
The party has been ignoring election numbers showing the Republican Party's inroads over the past several years, said Ms. Cardona, a former Democratic National Committee official who is director of the Hispanic Project at the New Democrat Network (NDN).
Mr. Bush captured 35 percent of the Hispanic vote in the 2000 election to Vice President Al Gore's 62 percent. That shift represented a sharp decline for the Democrats. President Bill Clinton got 72 percent of their vote in 1996, while Republican challenger Sen. Bob Dole of Kansas won only 20 percent.
But the Democrats' performance only worsened last year in the congressional elections. A post-election poll conducted by Democratic pollster Stan Greenberg found that the Republicans won over 39 percent of the Hispanic vote, 16 points higher than a previous NDN poll had forecast.
Another Democratic poll conducted by the NDN in 2002 showed that Mr. Bush, riding a wave of popularity in the war on terrorism, would have gotten 44 percent of the Hispanic vote against any Democratic challenger at that time. "That clearly shows that Latinos were increasingly looking at the Republican Party as an option," Ms. Cardona said.
Since then, Mr. Bush's Hispanic support has fallen to 34 percent, according to an NDN poll by Sergio Bendixen last month, a level that is more consistent with his earlier election margin. Even so, Hispanic presidential preference for the Democrats also has fallen to 48 percent -- a 14-point drop since the 2000 elections.







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