'Polar Express' still selling tickets

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Movies on the fast track to Flop Town don't make unexpected stops. Tell that to "The Polar Express," the new CGI feature starring Tom Hanks in five "roles," courtesy of motion-capture technology.

The lavishly illustrated film drew $23.3 million in its first weekend last month.

That wouldn't be bad for most movies, but when a film's price tag is a gaudy $165 million, you better have an opening weekend to remember.

Critics ganged up on "Express," too, calling its animated humans soulless for the otherworldly look in their eyes.

"The Incredibles," another CGI affair but one blessed with universally strong notices, rubbed "Express'" nose in its failure by rocketing out of the gate.

But then, a miracle not unlike the Grinch's heart growing three sizes larger occurred. "The Polar Express" found its legs.

The feature grossed about $20 million for the four day Thanksgiving weekend alone (which the studio says is a 28 percent increase over the preceding weekend) and an additional $11 million in this past weekend's box office tally. Final figures will be released later today.

That's a staggering number given that nearly all features usually fall by that amount -- or much greater -- from week to week.

As of this week, the film has made an estimated $96.3 million and could strengthen as Dec. 25 draws near.

The lessons here are worth noting.