- The Washington Times - Sunday, April 17, 2005

Pinpointing the best markets for AES Corp. to expand its wind-generation business in is one of Ned Hall’s primary goals as the global energy company’s new vice president of wind generation.

AES, based in Arlington, provides electrical power in 27 countries and generates 44,000 megawatts of electricity.

Mr. Hall, 46, took over the newly created position in January and has since been working to establish AES’ presence in the wind-generation market. The demand for wind energy sources is increasing, so deciding which markets the company will thrive in is vital, he said.

“The biggest challenge is determining the right market for AES to focus on,” he said. “Today AES is recognized as a world-class generation company. We want to expand that recognition to wind generation.”

The company’s efforts initially will be aimed at markets in the United States and Europe in which AES already has an established presence, Mr. Hall said.

AES has forged partnerships with renewable energy companies U.S. Wind Force LLC and EHN to add to its base of expertise and expand its market opportunities.

U.S. Wind Force focuses on the Mid-Atlantic region, and EHN, which is based in Spain, will focus on New York with AES.

Mr. Hall said he wants to “establish a presence for us in the [United Kingdom], Spain and Germany.”

“The thing that’s changed fundamentally is that wind is now a legitimate business,” Mr. Hall said. “In addition to being an important contributor to reducing global pollution, it’s also a legitimate business opportunity, and it’s really that combination of an opportunity that excites me personally to participate and grow in that business.”

Mr. Hall said his background in technical training and business management has equipped him for the challenges of his new job. He joined AES in 1988 as project manager in business management.

Other positions Mr. Hall has held at the company include project director and executive vice president of AES China Generating Co. In that role he oversaw project development and managed operations. The company invested $380 million in projects in China between 1993 and 1997.

Mr. Hall returned to the United States to serve as executive vice president of AES Enterprise, a subsidiary of AES.

In 2003, he became managing director of business development.

“The fact that I have global experience with AES will allow me to leverage that experience and help establish us as a worldwide generation business,” he said.

Robert Hemphill, executive vice president of global development, has known Mr. Hall for almost 20 years and said his “good business judgment” and “nice ability to get along with people” will help him achieve the company’s wind-generation goals.

“Ned’s ability to see the large picture and to relate to people will be quite important in that role,” he said.

Mr. Hall and his wife, Annie, live in McLean, Va., and have three children, ages 6, 11 and 15.

Andrew Johnson

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