Pop culture heroes help recruit priests

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An edgy poster showing a somber Catholic priest in full black cassock and sunglasses posed like "The Matrix" star Keanu Reeves is proving so popular that the U.S. Conference of Catholic Bishops has snapped up 5,000 of them.

They'll be distributed starting Monday to the thousands of young people attending World Youth Day in Cologne, Germany, not only as guests of Pope Benedict XVI, but as targets for some gentle recruiting.

The poster's creator, the Rev. Jonathan Meyer, 28, associate director of youth ministries for the Archdiocese of Indianapolis, says pop culture is the key to attracting young men to an occupation that has gotten bad press.

"If we can get high-school youth to hang a picture of a priest in their room, that's huge in helping young men to answer the call to the priesthood," the cleric said. "Anyone who is a 'Matrix' guru looks at the picture and automatically gets it."

Crucifix in hand, Father Meyer posed for the poster, rated R for "restricted to those radically in love with Jesus Christ." Running time is "all eternity," and its title reads, "The Catholic priesthood: The answer is out there ... and it's calling you."

Dioceses across the country are borrowing from Tinseltown to compare the austerities of the priesthood to the heroes of "Lord of the Rings," "Gladiator," "Men in Black," "Spider-Man" and "Star Wars."

"They are appealing to young men's desire to be a warrior for the good," said the Rev. Bill Parent, executive director for Catholic identity and mission at Mount St. Mary's University in Emmitsburg, Md. "It's a romantic idea of being the one who combats evil."

Young men, Father Meyer says, are attracted by the heroic qualities of Neo, the "Matrix" character who battles an evil empire run by artificial-intelligence machines.

"Times are a little different now, and more and more we're realizing the presence of evil," the priest says. "We're talking about sin, we're talking about evil, we're talking about the powers of darkness.

"All these films are talking about sin and evil, too. What we're doing is taking a pop icon and using it for the good of the church."