- Article
- Comments ()
- Videos
"Saab doesn't build automobiles. Saab builds Saabs."
For many years, those words described the quirky and unique Swedish automaker, which resolutely cleaved to one of its sales slogans: "Find your own road."
Though never a major player in five decades in the U.S. market, Saab developed a loyal, occasionally zealous, following. It was one of the first modern manufacturers to offer front-wheel drive, and it gained its footing in this country with bup-bupping two-cycle engines that had only three cylinders.
Except for the Sonnett sports cars, Saabs always evidenced a practical bent, with roomy interiors and giant hatchbacks that could swallow davenports and beds.
If sometimes balky and expensive to maintain, which they were, they were forgiven because they were rewarding to drive.
The company started in Sweden as an aircraft manufacturer. But when the car division ultimately ran into bumps in the road, Saab sold that part to America's General Motors, which turned out to be good news and bad news, depending on your point of view.
The good news is it now has the resources and experience of the world's largest auto manufacturer. The bad news is the same, because GM has been struggling of late.
One of the company's self-criticisms is that it needs to diversify its holdings, to give its automobile and truck lineup more specificity, instead of cloning additional cars and trucks by simply dressing existing models in new duds.
But that is precisely what it has done to Saab. First it brought out the Saab 9-2X, which is a dressed-up version of the WRX from Japan's Subaru, a GM partner. The 9-2X is not only Saab's first all-wheel drive model; it is the first to be built in Japan.
Now comes the 2006 Saab 9-7X, a mid-size, five-passenger truck-based sport utility vehicle, which is made in the USA and flies in the face of GM's stated goal of product diversity. It is the fifth version of the same SUV; the others are the Chevrolet Trail Blazer, GMC Envoy, Buick Rainier and Isuzu Ascender.









Post a comment
There are comments on this article, submit your opinion!
If you feel there is still something worth mentioning about this entry please contact the author or the site admin.