- The Washington Times - Thursday, December 14, 2006

One of my favorite Mac pubs, MacAddict, is going to reinvent itself, according to an official, if a bit hype-laden, announcement:

MacAddict, Future US Inc.’s leading independent magazine devoted to today’s passionate Mac users, will become Mac|Life beginning with the February 2007 issue on stands January 9th. The change is a result of the market’s evolution from a niche community of Mac “addicts” to one that includes all Apple technology users.

With the transition to Mac|Life, the magazine will be the sole publication to speak to larger audience of Apple users and whose mission, voice and aesthetics communicate and celebrate what Apple represents: breathtaking design and productivity in harmony with creativity. The redesigned Mac|Life offers more pages, larger size, and higher quality paper. Even the tag line — “Create. Share. Enjoy.” — has changed to make a direct statement of what the magazine’s content allows readers to do with their Mac products. In lieu of its traditional CD supplement, the disc’s applications and bonus content will be available online at www.maclife.com, going live in early January.

Written for both new and veteran users, Mac|Life will continue providing exclusive, authoritative information and advice for readers who want to get the most out of their Macs, iPods and third-party hardware, software and services. The magazine will also deliver informative feature articles showcasing the latest hardware and software, an expanded “how-to” section and candid reviews of the latest gear.

Leslie Ayers will join the staff as Editor in Chief, bringing 10 years of technology publishing experience from positions at PC Computing, Ziff-Davis Smart Business and Wired News. Energizing MacLife.com will be former MacAddict Editor in Chief Rik Myslewski, who moves into a new role as Mac|Life Media Producer. Rik will make the Web site the preferred online destination for Mac enthusiasts looking for news, buying advice, step-by-step how-to articles, blogs, podcasts, forums and more.

Hyperbole aside, MacAddict is a great read which almost always has something super-useful in each and every issue. I love it, and hope that I’ll be able to say the same about MacLife.

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