- The Washington Times - Wednesday, December 27, 2006

Holiday trumps TV

When a five-minute football post-game show is the most-watched prime-time program of the week, you know people have other things to do besides watch television.

One week before Christmas, the networks filled the airwaves with reruns and the occasional holiday show — and one holiday classic, “Rudolph the Red-Nose Reindeer,” landed a slot in the 10 most watched shows, reports Associated Press, citing data released yesterday by Nielsen Media Research.

CBS was in its customary spot as the nation’s most popular network, even among the 18-to-34-year-old demographic that advertisers crave. The Tiffany network averaged 8.8 million viewers. NBC was second with 7.3 million, followed by ABC with 6.3 million, Fox with 5.6 million and the CW with 2.5 million viewers.

Among the Spanish-language networks, Univision averaged 3.3 million viewers, Telemundo had 680,000 and TeleFutura 580,000.

For the week of Dec. 18 to 24, the top five shows, their networks and viewerships were: “NFL Postgame Show,” CBS, 17.2 million; “Deal or No Deal” (Monday), NBC, 15.3 million; “CSI: Crime Scene Investigation,” CBS, 12.9 million; “Identity,” NBC, 12.2 million; and “CSI: Miami,” CBS, 12.1 million.

Compiled by Kelly Jane Torrance from wire reports.

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