Putting dinner on the table

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Meal-assembly stores, which only two years ago were an unknown concept of preparing meals in a store, throwing them in the freezer and cooking them later, are now opening almost monthly in the D.C. area.

Among the 10 chains operating in the D.C. area, 19 stores have opened since late 2004, and 14 more are scheduled to open by the fall.

Store owners and industry analysts say the concept's growth has been spurred by new concerns about healthy eating, families' busy lifestyles and recent studies suggesting that children who eat dinner with their families do better in school.

"The lifestyle people lead, especially in the D.C. metro area, demand this kind of a service," said Jennifer Thorp-Hemann, owner of the Dream Dinners store in Rockville, where the menu includes dishes such as dijon and black pepper flank steak and apricot-glazed pork chops with corn fritters.

"Everyone works hard, they have kids in many activities, the commute times are long. On top of that, people still want the best things for their families."

Nearly 300 companies -- all with quirky monikers playing off the words "dinner," "supper" or "thyme" -- have opened 775 meal-assembly stores throughout the country since Dream Dinners opened the first in Washington state in 2002, according to the Easy Meal Prep Association, a Cheyenne, Wyo., trade group.

Nationwide, meal-assembly stores are expected to open at a rate of more than one per day, and revenue is expected to more than double to $270 million this year, according to the trade group. The industry is expected to pull in $1.1 billion by 2010.

Some parents say dinner -- because it's after a long day of children's activities -- is one of the biggest obstacles of the day.

"I've been in the car [driving to Tae-kwon-do and swimming lessons] since 4, and now it's 7, and I've got nothing for dinner," Beth Collins of Gaithersburg said of why she assembled meals at Thyme Out in Gaithersburg earlier this month.

That night, she heated up frozen spaghetti for her family before going to Thyme Out, where she and a group of friends assembled meals such as nacho chicken crunch with tomato black bean rice during a private party.