- The Washington Times - Wednesday, May 3, 2006

The folks at QuickBooks are reaching out to women who are in their own businesses:

With Mother’s Day approaching, now is an ideal time to ensure that these “mompreneurs” have access to the resources needed for running a successful business. In fact: 2.1 million women business owners have children. Intuit has found that one of the primary reasons that women start businesses is to have more flexibility to balance family and work. Intuit has also discovered that one of the key issues for mompreneurs is how to hold back their business growth so they can still find time to focus on family.

Almost half of all privately-held U.S. firms are owned by women, totaling 10.6 million firms. Women-owned businesses have grown 20 percent, twice the national average for all businesses.

There are 3.5 million home-based women-owned businesses in the U.S. (66 percent of all home-based business). These businesses provide full or part-time employment for an estimated 14 million people. Several studies, including Intuit’s customer research, suggest that women business owners tend to take a “team-based” or collaborative approach to working with their employees instead of an authoritative or “command and control” approach.

To help women business owners achieve their dreams, be it explosive business growth or the flexibility to work and spend time with their children, they need all the resources they can get.

One helpful resource for entrepreneurial moms is the QuickBooks Women’s Small Business Center (http://www.quickbooksgroup.com/ resources/womens), a resource that provides women business owners with education, local help, and other resources for running their business. The week of May 22, noted small business trend-watcher and business owner, Anita Campbell, will be hosting an Ask the Expert event on the Women’s Small Business Center.

I’m not a woman, nor am I really an entrepreneur, but I do like Intuit’s products. Thus, I can recommend this online resource.

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